My short to medium term goal is to gain as many "likes" of the PaultoPeter Facebook page as possible! That way, once the project is fully structured, the Facebook page can act as a snowball to help it gain momentum and funding.
I can't say that I have ever underestimated the power of social media. However, I have never really considered it a tool to help me reach my goals. I've had to do a lot of learning in the past few weeks. Stuff that was never part of my Communication Science curriculum at university.
And I must say that I am learning from the best! Sir Richard Branson sets an excellent example of how to utilise social media to get his messages across.